Yes, you heard that right, we knew first. Not only were we one of the first companies to produce clear gameday bags two years ago when the "clear bag policy" was initially put into place, but we relaunched them again as a new style (hello Cooper Crossbody) this Spring knowing they would be not just a fall staple in your closet.

Clear bags in the market can go Ziplock looking real quick so we wanted to point out the three reasons why we believe these bags are having a major moment and why you need to get in on the clear bag trend now:

1) THE "rule". While it initially felt annoying when stadiums announced they'd be enforcing the Clear Bag Policy we decided to be glass half full kinda people and find a bright side. No, not making a super cute and functional bag, but thank you. We actually live for breezing past people in lines that failed to remember the "rule" or worse have to go back to their cars and dump their goods. While the rule can be annoying it's only getting more and more implemented across stadiums, schools, concerts and more so the quicker you hop on the clear bag bandwagon the better, beb.