It's been a sparkly start to summer around our office in Austin prepping for one of my favorite launches to date! Yep, if you've been following us on our Instagram you've seen a few sneak peeks of our very first mini Summer Collection we've coined our Space Cowgirl Collection. A few of you have asked our team what exactly is a Space Cowgirl so I thought I'd share the definition here and a look behind the scenes at what all inspired and went into this fun 12-piece line launching next Monday, June 24th on our site!
Alright. So what's a Space Cowgirl? A Space Cowgirl is a noun. It describes a female that's bold, fearless, and leaves no space for anything less than stellar in her life. She gravitates towards calming colors with pops of out of this world sparkle to shine wherever she goes.
Sound like you? We kinda thought so too when we looked broadly at all of our customers. With so many of you loving our signature confetti line it felt like it might be time for a little refresh with a new color scheme and a few new products from us you had been asking over and over for too.
When we first decided to make this summer line earlier this year we knew we wanted it to be different, but still of course ring true to our Party Girl values - products that made you feel both confident using them and kind gifting them. When we started playing with color combos with the confetti and looking at inspiration boards we kept bringing it back to an almost intergalactic theme and talking about the idea of a Space Cowgirl. Call it Texas inspired, call it Kacey Musgraves (love her!) inspired, but this line had a lot of different inspiration stems. The photo below is actually one of my favorites from our inspiration board we originally had in our first meeting. Kinda completes the visual element of the definition, right?
We also knew we wanted to combine this theme with a few new products you all had been asking for from us. Products like our new confetti backpack in this line, to-go wine sippers, and monogram-type items too. Did you know more than 40% of our online customers purchase our products then personalize them themselves? Kinda fun, right?! Insert our new Stick To It Monogram Stickers to make anything you own personalized with a little confetti. I personally use one on the back of my phone and get so many compliments! These are one-of-a-kind and such an awesome way to quite literally carry a little confetti with you wherever you go.
The designs for this line really came together fairly quickly once we were set on a theme and round tabled about a demand from customers like I mentioned for a backpack, a card holder, more glitter, more confetti...you get it! Here are a few sketches from some early conversations and even the Pinterest board we used in our initial meeting here when we first sat down as a team about the line. See my girl from above in there?
While the line is a smaller collection from us it's one I'm really passionate about from the theme to executing on products that had been asked for over and over again. We've grown so much these past six years since I had the dream about starting Packed Party in the middle of the night so it feels really special we're building on the concept of making products that truly make your life a party. K, now I'm crying. Mark your calendar for next Monday at 7 am CT because this launch is one not to miss, my friends!