A New Era of Celebration Begins!

We dreamed it, designed it, and now it’s almost here! On October 14, Packed Party is officially launching its most exciting chapter yet — a brand refresh that brings a bold new look, vibrant packaging, and (drumroll, please)... PARTYWEAR!!!

From whimsical paper goods to our new spark icon, everything about this launch was designed with YOU (and your next celebration) in mind! And because no party starts without a little pre-game, we’re giving you a first look behind the scenes before the big reveal...

The Partywear Collection: It’s More Than a Moment
For the first time ever, Packed Party is introducing a full line of elevated, premium paper goods and party decor! Think beautifully coordinated plates, napkins, cups, banners, and more — all in themes designed to transform your celebrations in a major way! Whether it’s a birthday brunch or a baby shower, we’ve got the paper goods to make it pop from backdrops to table tops!

We like to think of this as our grown-up moment, but don’t worry — there’s still confetti involved... if anything, a lot MORE!!! 

The Glow-Up: New Logo, New Icon, Same Party People
After 10+ years of partying, it was time for a fresh look. Our new spark icon represents the magic of a Packed Party moment — that flash of fun, that extra detail, that spark of joy. You’ll see it across our new packaging, product lines, and even our site.

Our rebrand is more than just a visual upgrade. It’s a celebration of who we are: bold, playful, chic, and always ready to turn the everyday into something unforgettable.

Peek Behind the Curtain: From Dream to Design Board
Packed Party began with a literal dream. Our founder, Jordan Jones, dreamt of sending herself a "party for one" and turned that moment into a movement. What started in a tiny San Francisco office has grown into a brand that brings joy to millions.

This rebrand has been months in the making. We poured our hearts into every design detail (seriously, wait until you see the new packaging and full assortment). From initial sketches to photoshoot fun, here’s a behind-the-scenes look at how this new chapter came to life!

Our Mission (and the Heart Behind the Hype)
At Packed Party, we believe that celebration isn’t just an occasion — it’s a way of life. Our mission has always been to empower people to make everyday moments feel extraordinary. Through bold design, thoughtful details, and our signature touch of sparkle, we aim to create more than products — we create connections.

Mark Your Calendars
Get ready to party like never before! On October 14th, our Partywear collection officially launches alongside our new brand look. Sign up for email updates and follow along on Instagram for exclusive sneak peeks, giveaways, and plenty of reasons to PARTY!!!

Trust us, this is one launch you’ll want a front-row seat for!!!

See you at the party!

xo, The Packed Party Team